Social media is a constantly shifting field, with new sites regularly cropping up and others disappearing from use. The following sites provide some of the more popular social media tools that interest our clients.

• Twitter
• Facebook
• Squidoo
• StumbleUpon
• Groupon

 
Twitter. Twitter is a micro-blogging site; people use it to convey brief snippets of information, converse with other users, and share photos, videos, and web links. Many businesses use Twitter to share information about sales or special offers. Others use it simply to respond to customer concerns, since many people will complain on Twitter when they have a problem with a particular company or product.

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Facebook. Facebook is one of the most popular destinations on the internet. People use it to connect and share information with friends, acquaintances, and family members. Businesses should have a Facebook page to promote their company and interact with customers. It's helpful to offer incentives such as coupons or contest entries to gain fans for your page and encourage users to share your page link with their social network.

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Squidoo. Squidoo provides a platform for users to discuss people, products, services, and other topics. They can share their thoughts with others and provide opportunities for interaction through polls, quizzes, and debates. We have prepared Squidoo pages (called "lenses") discussing learning vacations, book reviews, and other topics. We can easily create a page to raise awareness of your business and drive traffic to your site.

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StumbleUpon. StumbleUpon is a tool for sharing links to interesting websites. It also acts like an organic search engine, since it recommends sites to users based on their activity and interests. By "stumbling" your website, you can gain attention from users whose interests relate to your business.

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Groupon. Groupon is the best promotion tool a storefront business can use. Groupon emails discount offers to geographically targeted users on a daily basis. Groupon provides this service in exchange for a percentage of each purchase through the site, so there's no financial risk to your business: you only pay if customers purchase the discounted product or service. Groupon is a great way to raise awareness of your business and get customers to spend money with you.

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